Guiding Tech
Guiding Tech publishes in-depth consumer tech content such as explainers, buying guides and product analysis, with over half a million Youtube subscribers. The new brand takes visual cues from tactile hand gestures and expresses it through the abbreviation GT as vibrant strokes that turn into icons, letters and images. The gesture inspired visuals cover all the facets of social media, supported by a unique soundscape and motion graphics for the video content.

Client: Guiding Media
Art Direction: Sanchit Sawaria, Prateek Upreti
Design & Motion: Ritu Kumari

©2012—2023 Sanchit Sawaria