&Walsh
A new look & name for &Walsh’s new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.
The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes the studio’s clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We had drawn 50 final ampersands in our style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.
A new look & name for &Walsh’s new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.
The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes the studio’s clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We had drawn 50 final ampersands in our style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.
Credits
Creative/Art Direction & Design: Jessica Walsh
Brand Strategy & Copywriting: Lauren Walsh, Jessica Walsh
Production: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
Lead Design: Gabriela Namie, Sanchit Sawaria, Rachel Denti, Soomin Jung, Sasyk Mihal, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
Design: Jiří Mocek, Junki Hong
Typography: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Margot Lévêque
3d & Animation: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho
Photography: Sarah Hopp
Set & Wardrobe Design: Arielle Casale
Production Support: Chelsea Alexander, Ragini Nath, Joe Owens
Website Development: Gisle Nes
Creative/Art Direction & Design: Jessica Walsh
Brand Strategy & Copywriting: Lauren Walsh, Jessica Walsh
Production: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
Lead Design: Gabriela Namie, Sanchit Sawaria, Rachel Denti, Soomin Jung, Sasyk Mihal, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
Design: Jiří Mocek, Junki Hong
Typography: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Margot Lévêque
3d & Animation: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho
Photography: Sarah Hopp
Set & Wardrobe Design: Arielle Casale
Production Support: Chelsea Alexander, Ragini Nath, Joe Owens
Website Development: Gisle Nes