![](https://freight.cargo.site/t/original/i/24ef8fdc03abf3b4a64043f5d349c218a123925e0d8a64cd5a3a86d5c9085c83/44_-WalshBranding_HR.jpg)
&Walsh
A new look & name for &Walsh’s new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.
The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes the studio’s clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We had drawn 50 final ampersands in our style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.
A new look & name for &Walsh’s new chapter with a new vision. What did it take to brand &Walsh? Like all good things in life, it didn’t come easy. It took many talented people, two months of work, drawing 1,230 ampersands, an existential crisis, a lot of coffee, and 42 migraines.
The branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes the studio’s clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh. We had drawn 50 final ampersands in our style and will draw a custom ampersand drawn for every new project or team member. The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.
![](https://freight.cargo.site/t/original/i/459e0241fe94b11a67e24500bf5a989858565e9bd4a268c7afef60130d0022e1/04_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/32af0b3b735406dd6b0e291756003c13a80e54ca66df31d3edf9c5afb7d80a6e/BirthingComposite_072919.jpeg)
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![](https://freight.cargo.site/t/original/i/54edb681a971fd91671f487e6b0017c6b87d3e58782f0e56637c4c6ffcb5f464/30_-Walsh_Ampersand.jpg)
![](https://freight.cargo.site/t/original/i/acef18b2de0c4d560662bed40701e68f2d44dc6ecd012661a5911ce8338ca1b1/02_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/0612e7e750b3cb22470853aac0e4fc287a7765bca5a5e93f72d5e404bddd09b7/39_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/72ec9d6979665f7696a3533db22118dff431a5c886e40e499af2a572bc00fc51/05_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/55c2abcbef7c17b043844bd124f30bcdcc8ccf2b92af28faf23c28cbc46c5980/09_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/0a609bb53b45dc619e56a9ecdbd95a871aa2aebc91d961e600a3906c2d3bb936/10_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/e58ffaa838a894790f9dad2c02d9b80a1dfa4c349e47eaea2a08c3bf745ee22e/22_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/cf22e6c93886fe6459c9c5c19486df4a34eea28498e1ac181916ec9a23bf07a7/21_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/cae9277c100a1878f019fd6600c6637062bd79593469a099955d23457ed15294/42_-WalshBranding_LR.gif)
![](https://freight.cargo.site/t/original/i/b940a59180576b426d937ccbb4b3b4ba6b975f48dee6ebb605209ae52362e183/20_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/db164dabd00a2d2e3878e876a9d53ac45eb6fe026a294f6deaa70e8b7d279175/29_-Walsh_Shirt.jpg)
![](https://freight.cargo.site/t/original/i/f57c7b242df1512892b624f6d5d40be7a524d43d6d43a063e739654af632c351/16_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/5934c2c681697cd63343daf6b1cd99e5f0d4872027ae4d958a71b73f0fe9da9e/12_-WalshBranding_HR.jpg)
![](https://freight.cargo.site/t/original/i/8bcd2ddb798322845f641e72246d0f4c061b078ea11785e7f45693a78b2ca8bb/06_-WalshBranding_LR.jpg)
![](https://freight.cargo.site/t/original/i/69c587d0d43942004df1406134aaac0ee54e4eee99c2bd4d736f313069ee4b9c/13_-WalshBranding_LR.jpg)
Credits
Creative/Art Direction & Design: Jessica Walsh
Brand Strategy & Copywriting: Lauren Walsh, Jessica Walsh
Production: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
Lead Design: Gabriela Namie, Sanchit Sawaria, Rachel Denti, Soomin Jung, Sasyk Mihal, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
Design: Jiří Mocek, Junki Hong
Typography: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Margot Lévêque
3d & Animation: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho
Photography: Sarah Hopp
Set & Wardrobe Design: Arielle Casale
Production Support: Chelsea Alexander, Ragini Nath, Joe Owens
Website Development: Gisle Nes
Creative/Art Direction & Design: Jessica Walsh
Brand Strategy & Copywriting: Lauren Walsh, Jessica Walsh
Production: Gosbinda Vizarretea, Jessica Walsh, Allison Raich, Stephanie Halovanic
Lead Design: Gabriela Namie, Sanchit Sawaria, Rachel Denti, Soomin Jung, Sasyk Mihal, Pedro Veneziano, Matt Roop, Kat Singh, Kitron Neuschatz
Design: Jiří Mocek, Junki Hong
Typography: Alex Slobzheninov, Dan Forster, Sanchit Sawaria, Gabriela Namie, Pedro Veneziano, Daniel Sabino, Margot Lévêque
3d & Animation: Sanchit Sawaria, Pedro Veneziano, Danae Gosset, Soomin Jung, Luigi Honorat, Molly Smisko, Zuheng Yin, Ines Alpha, Iuliia Mazykina, Luke Guyer & Edu Torres, Nacho Velasco, Flavio Carvalho
Photography: Sarah Hopp
Set & Wardrobe Design: Arielle Casale
Production Support: Chelsea Alexander, Ragini Nath, Joe Owens
Website Development: Gisle Nes